Most businesses have absolutely no idea what Reputation Management is or means. I don’t blame them. Until the internet came around, to most people it didn’t matter.
You could perform a service, and if someone didn’t like it, they would tell a few people. If you were in a small town, the word may have traveled and you might have a problem. But for most companies, this would barely phase them because there were plenty of people in the city that would still come to them.
Then came the internet. Now, all of a sudden, there are things called reviews online. Major sites were developed just so that people could leave a review. Let’s be honest, do you generally leave a review if you are satisfied, or if you hated something? For a lot of people, it is because they hated something.
This became a big problem for companies big and small. Thus the introduction of Reputation Management.
Kissmetrics had a great article about reputation management.
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.
In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.
They Are Talking About You
Just a few years ago, the internet was very different. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top down.”
The situation has radically changed. Today, websites are no longer static brochures. User-generated content is a must. And regular interactions on social networks are vital to any business success.
No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more.
If you think you can skip this, or if you think you can make it without taking into account people’s voices, opinions, and reviews, think again.
Find the full article at https://blog.kissmetrics.com/guide-to-reputation-management/
Reputation becomes a much larger deal if you are not able to manage the conversation. That is where reputation management comes in. This puts you in the driver’s seat to manage the conversation about your company so that you don’t get trashed and eventually put out of business.
If you are ready to manage the conversation around your company, please contact us today to see how we can help you keep your business clean, and customers coming through your doors.