One of the most important steps to running a business is marketing. We all know that if you build it they will come no longer works. It worked in the 50’s when you were the only shop in town and everyone hung around your store. But times, they have changed. If you don’t market your business at all, people are not going to magically show up.
There are lots of types of marketing that you can do, but anymore one type that pretty much every business must do to stay relevant is online marketing.
This is a great article from http://thebalance.com about the importance of local marketing and ways to do it right!
The Most Basic Type of Local Marketing
The most basic type of local marketing is to use a business card. You can give these out as you meet new people or begin work projects. This enables the individual to refer to your business, website or phone number when future contact is necessary.
You also need to design a specialized online local marketing strategy to complement your offline marketing strategy, we all know the majority of people search the internet to learn more about companies they are evaluating doing business with.
Search Engine Marketing
If you want to attract new customers online, you will need to use local marketing strategies that are part of a search engine marketing, or SEM, for your business.The main focus of a local marketing strategy is to first determine all of the local keywords for your business. These keywords need to be specific to your area of operations to attract local customers. This is also known as location-based keyword usage. Your site should have keywords that include your city, county or geographic area.
Keywords and phrases need to be included on every page of your website. This will increase your site’s ranking when potential customers perform local searches. The way that interactive marketing is changing local businesses is starting to get a marketing advantage. Many times when people will do a query online to search for a product or service online local businesses will appear on the first page.
The goal is to have your site appear on the first page of search results when keywords for your local area are entered. The use of local keywords will differentiate your site from the sites of competitors who are in other locations. You should survey some of your customers to see what types of search terms they would use to find your particular kind of business.
If any of these keywords are not already on your site, then you can add them to increase your visibility when a prospective customer does a local search online.
The use of offline and online local marketing is important for a small business that has a need to attract more customers. Local marketing is a great way to gain customers in the surrounding area who may see your business as a better option.
Full article found at https://www.thebalance.com/local-marketing-strategies-that-increase-business-2296053
If you haven’t designed your online marketing strategy yet, contact us to determine the best strategy to start with. We would love to help you marry your online and offline strategies so that you see more patients, clients, or customers coming through your doors.